Work: Aveeno

Description

Reflexions developed an iPad app for in-store Aveeno beauty reps. The native application, to be deployed via Apple’s iOS Developer Enterprise Program, is designed to educate consumers about the brand’s core ingredient foundation and engender product discovery.

Challenges

To further develop its brand identity, Aveeno brand wanted to improve customer awareness of its natural approach and use of naturally sourced ingredients to consumers.

Results

Reflexions developed a native iPad app that could be used by in-store beauty consultants to educate consumers and encourage exploration of the brand and its many products. The iPad app incorporates beautiful product shots and allows users to personalize and curate a skin care regimen based on their skin’s needs and preference for ingredients.

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