Work: James Beard Taste America

Description

Reflexions helped the James Beard Foundation deploy a socially-focused microsite to promote the 2013 and 2014 Taste America program of events. The project featured integration with third-party ticketing platform Shopify and a CMS for easy access.

Challenges

The main James Beard website had just undergone a redesign and the JFB team needed new real estate to promote their summer-long "Taste Americaā€¯ event series.

Results

The microsite builds upon the James Beard Foundation's content strategy on a PHP content management system, and repurposes UGC content pulled from Instagram to populate the image-rich site.

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