Work: ULifeline

Description

Reflexions redesigned and relaunched ULifeline.org, a website dedicated to providing mental health resources for college students. ULifeline offers a variety of interactive tools and how-tos for students, including a self-screener quiz that evaluates users' mental health and connects them with on-campus counseling help. To deploy the mobile responsive site, Reflexions optimized the existing CMS to enhance the back-end interface for staff and build in multi-site editing functionality.

Challenges

The nonprofit needed to revamp its content strategy in order to better connect with college students and build in a broader strategy for deploying affiliate sites.

Results

The redesigned website offers a more intuitive and compelling user experience for 20-something college students through its refreshed brand imagery, mobile accessibility and affiliate programs with local fraternities and student groups.

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