New York City
/

Aimi: a mobile app for a smoke-free lifestyle

A novel new mobile app to help people quit smoking

A mobile app to help people quit smoking and connect with live counselors. Aimi helps smokers stay on top of their habit by tracking, reducing and getting support from a personal coach.

Client

Dr. Reddy's Laboratories

Industry

Pharmaceuticals

What We Did

Mobile App Development

Strategy

Design

Visit Site

95%

of people who fail to quit their first time

70%

of Americans who smoke want to quit

A new approach to helping smokers reach their goals

Reflexions collaborated with Dr. Reddy's Laboratories to design and develop a mobile app that takes a new approach to helping people quit smoking through introspection, change, and support. Unlike other smoking cessation apps, Aimi provides both a data-driven approach to understanding your habit, and a live human coach to help you through the ups and downs of quitting.

Dr reddys website desktop 2
IMG 6576