New York City

Aimi: a mobile app for a smoke-free lifestyle

A novel new mobile app to help people quit smoking

A mobile app to help people quit smoking and connect with live counselors. Aimi helps smokers stay on top of their habit by tracking, reducing and getting support from a personal coach.


Dr. Reddy's Laboratories



What We Did

Mobile App Development



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of people who fail to quit their first time


of Americans who smoke want to quit

A new approach to helping smokers reach their goals

Reflexions collaborated with Dr. Reddy's Laboratories to design and develop a mobile app that takes a new approach to helping people quit smoking through introspection, change, and support. Unlike other smoking cessation apps, Aimi provides both a data-driven approach to understanding your habit, and a live human coach to help you through the ups and downs of quitting.

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