A mobile app to help people quit smoking and connect with live counselors. Aimi helps smokers stay on top of their habit by tracking, reducing and getting support from a personal coach.
Client
Dr. Reddy's Laboratories
Industry
Pharmaceuticals
95%
of people who fail to quit their first time
70%
of Americans who smoke want to quit
A new approach to helping smokers reach their goals
Reflexions collaborated with Dr. Reddy's Laboratories to design and develop a mobile app that takes a new approach to helping people quit smoking through introspection, change, and support. Unlike other smoking cessation apps, Aimi provides both a data-driven approach to understanding your habit, and a live human coach to help you through the ups and downs of quitting.
