Aimi: a mobile app for a smoke-free lifestyle
A novel new mobile app to help people quit smoking
Reflexions was engaged by the internal innovation team at Dr. Reddy's Laboratories to design and build a prototype for Aimi, a mobile app to help people quit smoking and connect with live counselors.
Aimi helps smokers stay on top of their habit by tracking, reducing and getting support from a personal coach.
Client
Dr. Reddy's Laboratories
Industry
Healthcare/Pharma
What We Did
Mobile App Development
Strategy
Design
User Research and Testing
Data Visualization
Visit Site
95%
of people who fail to quit their first time
70%
of Americans who smoke want to quit
A new approach to helping smokers reach their goals
Reflexions collaborated with Dr. Reddy's Laboratories to design and develop a mobile app that takes a new approach to helping people quit smoking through introspection, change, and support. Unlike other smoking cessation apps, Aimi provides both a data-driven approach to understanding your habit, and a live human coach to help you through the ups and downs of quitting.
