New York City


It started in 1999 out of a dorm room at Vassar College, where Dan and Alex founded a small software consultancy that worked with startups in Silicon Alley.

Today, Reflexions is a team of innovators and creative technologists who are passionate about designing and engineering compelling digital experiences for clients around the world.


Year Established


Headquarters in NoMad


Projects Launched


Years with our Longest Active Client Account


Custom Slack Emojis


Place in Trivia League (Midtown Manhattan Division)


Reflexions helps forward-looking organizations navigate a changing world. We work collaboratively with clients to transform for the digital age through the design and engineering of next-generation processes, experiences, platforms, and products.

Digital Strategy and Transformation

Through the lens of research, user testing, and best practices, we help clients refine their vision and better understand how to meet their objectives with strategy, business processes, and systems. This includes definition, planning, and recommendations for designing and engineering specific solutions and outcomes.

User-Focused Design

Our design team is at the core of our process, with expertise in creative exploration, UX, and visual/interaction design with an emphasis on user-centric design principles.

Secure and Scalable Application Development

Using tools like React, Node, and Laravel, we employ best practices like test-driven development (TDD) and continuous integration (CI) to ensure adherence to rigorous engineering standards across a variety of platforms.

Compliance and Accessibility

Our team has experience with PCI, HIPAA, SOX, and Accessibility Compliance requirements, ensuring our digital products meet WCAG 2.1 accessibility standards.

Internationalization and E-commerce

The internet is as global as it gets, and we help clients serve a global audience through multi-language translation solutions, global e-commerce, and compliance with data privacy standards including Europe's GDPR.