New York City

James Beard Foundation

A dynamic digital presence to stimulate the senses

For over six years, Reflexions has supported the James Beard Foundation in its website strategy and execution. We've overseen several successful projects for JBF, including websites for the foundation and the Taste America program.


James Beard Foundation



What We Did


Website Development

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For our next course: a comprehensive new digital strategy

Reflexions deployed a social media-driven microsite to promote the Taste America program. The project featured live integration with Instagram, third-party ticketing platform Shopify, and a CMS for easy access. We helped create an engaging, intuitive, and interactive web experience for both visitors and internal staff.

JBF desktop 2
JBF mobile

The James Beard website both promotes the foundation's mission and provides a platform for content publishing and audience engagement.

The new website is served

JBF was looking to update the look and feel of their site and drive conversions for their organization membership and event ticket sales. We helped them define a content strategy, optimized the website architecture, and integrated a ticketing platform API and CRM platform to drive event and membership sales.

Exclusive JBF content like award winning chefs, DIY recipes, national restaurant finder and awards search are at the forefront of the site.