New York City
/

One Metro New York (OMNY)

Redefining how New Yorkers pay for transportation

Reflexions is working with the MTA and Cubic Transportation Systems to design and deliver OMNY, a new contactless open payment experience for the millions of New York transit and commuter rail customers in the region.

The system will be launched in phases between 2019 and 2023. OMNY will eventually combine fare payments and mobile ticketing across subways, buses, and commuter rail.

Client

MTA

Industry

Transportation

What We Did

Strategy

Design

Website Development

Payment Reader Screen Design

Overall System Design Guidelines

Accessibility Compliance

User Research and Testing

Brand Advisory and Design

Visit Site

8.6m

riders on the MTA every weekday

25 yrs

since the MetroCard replaced tokens

A new payment system for the MTA

OMNY is helping to modernize the MTA's payment system and deliver a more seamless customer experience. Over the next four years, OMNY will be rolled out across all MTA transit and commuter rail services.

Omny website desktop 1
Omny website mobile 1

The new OMNY website is built on ReactJS; it supports ADA accessibility standards and support for multiple languages.

A unified digital customer experience

Reflexions is designing and developing key digital components of the system, including the website and payment reader, which will be installed in buses and subway turnstiles. Additionally, Reflexions is creating the user experience guidelines for the upcoming OMNY mobile app and vending machines, which are slated for release in 2019 and 2022, respectively.


Initially, the OMNY website will allow MTA riders to register for an account, view ride and transaction history, and manage account preferences. The first version of the website is launching alongside the new system on certain bus and subway lines, and will include additional features in future phases of the project. The name and branding for OMNY was created in partnership with Pentagram.

This is just the first step toward a more all-encompassing digital experience for MTA customers. The payment experience is the first customer touchpoint, and should be as seamless as possible as riders navigate the system.

Dan Leslie, Partner (Reflexions)

Dan Leslie, Partner (Reflexions)