Morrison Cohen, a leading New York law firm serving clients worldwide across 12 major sectors, engaged Reflexions to create a new brand and accompanying digital home.
Our partners Clarity and The Pensery began by crafting a clearer, more distinctive brand for Morrison Cohen. With a bold new logo and visual identity in place, we set out to design a website that would fully leverage the rebrand.
What We Did
Strategy
Design
Overall System Design Guidelines
Accessibility Compliance
Brand Advisory and Design
Visit Site
Our Approach
Our approach brought this fresh visual identity system to life, aligning seamlessly with Morrison Cohen’s strategic goals. The website’s design — marked by bold colors, graphics, and photography — reflects a cohesive motif, creating an inviting digital space for users.
Morrison Cohen takes great pride in its people-first culture, and our design elevates this by placing the firm’s legal and professional staff front and center. Staff bios are carefully designed to balance approachability and information: they highlight practice areas, credentials, firm history, and invite visitors to connect.
This people-first approach extends to the firm’s clients as well. We present Morrison Cohen’s services, practice areas, and sectors in a straightforward, conversational manner, inviting users to learn about the firm’s approach, explore attorney bios, access thought leadership, and request a consultation.
126
Attorneys
40
Practice areas
Bringing Thought Leadership to Life
Morrison Cohen regularly publishes thought leadership content, so we designed a Media & Insights section where the firm can share its perspectives on critical issues and trends. This section is searchable and filterable across five parameters, with articles that feature large hero images, highly legible typography, file downloads, attorney bios, links to recommended articles, and connections to relevant practice areas and sectors.
The new website unveils a transformed digital presence for Morrison Cohen. This strategic redesign not only aligns with the firm’s vision but also positions it as a dynamic, forward-thinking leader in the legal industry
